Bharathiar University MJMC Syllabus

I want to get M.J.M.C. Master of Journalism and Mass Communication Syllabus of Bharathiar University for doing preparation of exam so will you please provide me that or if you can provide me process of downloading this syllabus then please provide me that fast ?

Can you provide me the syllabus of M.J.M.C. (Master of Journalism and Mass Communication) Program offered by Bharathiar University, Coimbatore?

[pooja]

The syllabus of M.J.M.C. Master of Journalism and Mass Communication Program offered by Bharathiar University, Coimbatore is as follows:

SEMESTER I
PAPER I: INTRODUCTION TO COMMUNICATION

UNIT I : COMMUNICATION - Definitions, scope, forms and purpose; Types of
Communication Interpersonal, Intra personal, Mass, Organizational, Verbal, Non-verbal,
Political communication; New Communication technologies and the emerging trend: global and Indian context.

UNIT II : Process of Communication Source, Massage, Channel, Receiver, Feedback,
Encoder, Decoder, Noise in communication types of noise - Basic Models in
Communication- concept of Gate keeping: Gate keepers in mass media.

UNIT III : Language and communication; Importance and use of language, Psychology of language, Language and Semantics: Denotative, Connotative, Contextual, Structural meanings; semiotics; Language as a barrier in multi-lingual societies and cross cultural communication translation - problems and solutions.

UNIT IV: Communication systems in Indian context: Interpersonal and group networks New media situation and its Socio, Economic, Political and Cultural implications. Public and private ownership; media conglomeration - Social, Economic, Political and Cultural factors and their influence on communication Systems media and Public Opinion process Communication policies, issues and Future developments.

UNIT V : Mass Communication: Characteristics; Mass media Growth, New media context, access, control and use. Functions of Mass communication information, education and entertainment, Social Norm, Status conferral, Privatization, Monopolization, Canalization, Inoculation, Mass society and Mass culture.- Dysfunctions : stereotyping, cultural alienation, impact on children; Regulatory mechanism: government , professional bodies and citizen groups.

REFERENCES:
Mass Communication : An introduction , Bittner, John. Prentice-Hall, New Jersey. 1980.
Human communication, Bugoon et al, 3rd Edn., Sage, New Delhi, 1994.
Taxonomy of Concepts in Communication, Blake & Haroldsen, Hasting House, NY .1979
Communication Models. Mcquail, Dennis and Windahl, Sven Longman, London.1981.
Indias Communication Revolution , Singhal & Rogers, Sage, New Delhi. 2001.
The dynamics of Mass Communication. Dominick, Joseph. McGraw Hill, 1993
Media towards 21st Century , KM. Srivastava, Sterling Pub New Delhi. 1998.
Media and Globalisation. Rantanen, Terhi. Sage, London 2005.
Studying Interpersonal Communication Clark, Ruth. Sage, London 1991
Introduction to Communication Studies Fiske, John Routledge, London.1990
Studies in Modern Mass Media Vol.1 & 2. Khan & K. Kumar, Kanishka pub. 1993.
Media, Message and Language, Mc Luhan et al. USA, 1980
Men, Woman Messages and Media, Schramm & Porter, Harper & Row pub NY 1982
Communication and culture, S.Seetharaman, Associate pub Mysore, 1991


Syllabus Master of Journalism and Mass Communication Bharathiar University, Coimbatore