Bcom Syllabus CSJM University

I am looking for the Bcom first year Syllabus of Chhatrapati Shahu Ji Maharaj University, Kanpur . Will you please provide it ?

[Shaleen]

As you are looking for the Bcom first year Syllabus of Chhatrapati Shahu Ji Maharaj University, Kanpur , here I am providing same for you .

Group-A: Paper-I Business Communication

Unit I Introducing Business Communication: Basic forms of communicating;Communication models and processes; Effective communication; Theories of
communication; Audience analysis.

Unit II Self-Development and Communication Development of positive personalattitude; SWOT analysis; Vote's model of interdependence; Whole
communication.

Unit III Corporate Communication: Formal and informal communication networks;Grapevine; Miscommunication (Barriers); Improving communication.

Practices <<in business communication; Group discussions; Mock interviews;Seminars; Effective listening exercises; Individual and group presentations and reports writing.

Unit IV Principles of Effective Communication.

Unit V Writing Skills; Planning business messages; Rewriting and editing; The firstdraft; Reconstructing the final draft; Business letters and memo formats;
Appearance request letters; Good news and bad news letters; Persuasive letters;Sales letters; Collection letters; Office memorandum.

Unit VI Report Writing: Introduction to a proposal, short report and formal report, report
preparation.

Oral Presentation: Principles of oral presentation, factors affecting presentation,sales presentation, training presentation, conducting surveys, speeches to
motivate, effective presentation skills.

Unit VII Non-Verbal Aspects to Communicating.
Body language: Kinesics, Proxemics, Para language.
Effective listening: Principles of effective listening; Factors affecting listeningexercises; Oral, written, and video sessions.

Interviewing Skills: Appearing in interviews; Conducting interviews; Writing
resume and letter of application.
Modern Forms of Communicating: Fax; E-mail: Video conferencing etc.International Communication: Cultural sensitiveness and cultural context.Writing and presenting in international situations; Inter-cultural factors in interactions; Adapting to global business.





For detailed syllabus , here is the attachment