BBM Syllabus Mysore University

Hi I recently take admission in Bachelors of Business Management BBM course in University Of Mysore and I not brought the syllabus yet so can you please provide me the detailed syllabus of BBM course of this University?

Can you provide me the syllabus/course structure of B.B.M in Social Media Marketing Program offered by University of Mysore as I want to check it before taking up the course for admission?

[pooja]

The syllabus/course structure of B.B.M in Social Media Marketing Program offered by University of Mysore is as follows:

1.3 BBM-SMM Principles of Management

Unit 1: 12Hours
Introduction to business management,
vision &mission,
Schools of management thought (Taylor, Feyol, Chester Barnard , MBO),
strategic management-
definition, characteristics, process, SWOT, Planning ,forecasting and decision
making-(importance, characteristics ,process, components)

Unit 2: 18Hours
Organizing
definition, characteristics, process, guiding principles for effective organizing.
Organization
definitions, characteristics, importance of organization structure,
Features of a good organization,
Types of organization structure (entrepreneurial, line, line and staff, horizontal, net- work, virtual organizations). Directing (Definitions, characteristics, importance, directing tools/techniques).
Coordination definition, characteristics.
types of coordination.
methods of coordination, importance).
Controlling- ( definition, characteristics,importance, process).
Authority, power , responsibility definition, characteristics.
difference between authority and power, types of power, delegation of authority
(definition, characteristics, benefits)


Unit 3: 18Hours
Attitudes-(components, ABC model, formation of attitude )
Perception (definition, factors affecting perception)
Personality- (definition, measuring personality,Myer Briggs model)
Learning (definition, components, theories of learning, principles)

Unit 4: 12Hours
Group dynamics (definition, classification)
Stages of group development
motives for joining groups
Conflict- (definitions, characteristics)
sources/reasons for conflict,
methods for resolution.


Syllabus B.B.M in Social Media Marketing University of Mysore