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17th June 2015, 08:13 AM
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BBA Course In Ravenshaw University
I have completed 12th class with Commerce stream and want to take admission in Ravenshaw University . Will you please provide the BBA Course syllabus for an idea ?
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#2
17th June 2015, 12:08 PM
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Re: BBA Course In Ravenshaw University
Ravenshaw University was established in the year 1868.It is located at Cuttack, Odisha, India . It is affiliated to UGC . It offers three year duration BBA course . First Semester Business Communication-I Business Organization and Management-I Pass Papers Business Economics-I Business Statistics-I Business Law-I Marketing Management-I Financial Accounting-I Computer for Management-I (Theory) Computer for Management-I (Practical) Second Semester Business Communication-II Business Organization and Management-II Pass Papers Business Economics-II Business Statistics-II Business Law-II Marketing Management-II Financial Accounting-II Computer for Management-II (Theory) Computer for Management-II (Practical) Third Semester Management Information System-I (Theory) Management Information System-I (Practical) Indian Society & Culture-I Pass Papers Quantitative Methods-I Organization Behavior and Business Ethics-I Honors Papers Production and Operation Management-I Human Resource Management-I Financial Management-I Cost and Management Accounting-I Fourth Semester Management Information System-II (Theory) Management Information System-II (Practical) Indian Society & Culture-II Pass Papers Quantitative Methods-II Organization Behavior and Business Ethics-II Honors Papers Production and Operation Management-II Human Resource Management-II Financial Management-II Cost and Management Accounting-II Ravenshaw University BBA Course syllabus UNIT-1 Introduction to Communication: Meaning, definition and purpose of communication; various forms of communication; process of communication; barriers to communication; principles of effective communication; organizational communication. UNIT-2 Foundations of Business Communication: Achieving Success through effective business communication; Communicating in terms & mastering listening and non-verbal Communication skills; Intercultural Communication. UNIT-3 Applying the three-step writing process: Planning business messages; Writing business messages; Completing business messages. Recommended Book : Business Communication Today – Bovee, Thill, Schatzman Department of Business Administration, Ravenshaw University, Cuttack. 6 UNIT-1 Introduction to business: Meaning and nature of business; objectives of business; essentials of a successful business; qualities of a successful businessman. Forms of business organization: Meaning; characteristics of an ideal form of business organization. Sole Trader: meaning; features; merits and demerits. Partnership: meaning; characteristics; kinds of partners; partnership deed; advantages and disadvantages of partnership form of business organization; dissolution of partnership firms. UNIT-2 Joint Stock Company: Meaning and definition; characteristics; kinds of companies; distinction between private and public company; merits and demerits of company form of business organization; promotion and incorporation of a joint stock company. UNIT-3 Capital of a company: share capital; shares and kinds of shares; debentures: meaning and types of debentures; difference between shares and debentures. Recommended Books: 1.Principles of Management: R. K. Sharma & S. K. Gupta (Kalyani) 2.Principles of Management: L. M. Prasad ( S.Chand & Co.) 3.Business Organisation and Management: D P Jain (Vrinda) 4. Principles of Management: Neeru Vasishth (Taxmann) UNIT-1 Introduction to Economics; Demand Analysis for Decision-making: - Determinants of Demand - Law of Demand - Elasticities of Demand - Demand estimation - Demand forecasting - Utility analysis and consumers equilibrium. Production Analysis: - Law of Returns - Laws of Returns to scale - Empirical Production Function and producers equilibrium. UNIT-2 Cost Analysis: - Short run cost functions - Long run cost functions - Economies and Diseconomies of scale. Break-even Analysis; Pricing Strategies; Pricing under Different Market Structures: - Perfect Competition - Monopoly - Monopolistic Competition - Oligopoly UNIT-3 Overview - How do we measure an Economy’s progress ? Fundamentals of macroeconomic models - The classical approach, The keynesian Approach; Business fluctuations - What and why ? Inflation - causes and cures; The twin traps - Inflation and unemployment; . Money-Nature, function and creation of money.; Banking - creation and control of credit and role of monetary policy. Recommended Books: 1.Macroeconomics: Sappiro E. (TMG) 2.Managerial Economics: Peterson AND Lewis (PHI) 3.Principles of Microeconomics: H L Ahuja (S Chand) 4.Managerial Economics: P L Meheta (KP) 5.Managerial Economics: Maheswari (HPH) 6.Managerial Economics: Damodaran (Oxford) 7.Intrnatioanl Economics: H G Manuur (Vikas) 8. Business Environment: P K Dhar (KP) 9. Money, Banking, International Trade & Public Finance: D M Mithani (HPH) 10. Indian Economy its Growing Dimensions: P K Dhar (KP) 11. Principles of Economics: Bhutani (Taxmann’s) UNIT-1 Introduction: Meaning and definitions of statistics; importance of statistics in business; limitations of statistics; types of data, collection of data; classification and tabulation of Data; graphic and diagrammatic presentation of Data. UNIT-2 Measures of Central Tendency: Introduction; The Arithmetic Mean; The Median; The Mode; comparison between mean, median and mode; The geometric Mean; The Harmonic Mean. Measures of Dispersion: Introduction; The Range; The Quartile Deviation; The Mean Deviation; The Standard Deviation; Coefficient of Variation. UNIT-3 Skewness, Moments and Kurtosis: Introduction, Skewness; Measures of Skewness; Moments; Kurtosis. Probability: Introduction; Basic terminology in Probability; three types of Probability; Probability Axioms; Probability under conditions of statistical independence and dependence; Bayes’ Theorem. Recommended Books: 1.Statistics for Management: Lavin & Rubbin (PHI) 2.Statistical Methods: S.P. Gupta (Sultan Chand) 3.Business Statistics: G C Beri (TMH) 4.Business Statistics: D R Agarwal (Vrinda) 5.Fundaments of Statistics: S C Gupta (HPH) 6. Business Statistics: Patri and Patri (KP) UNIT-1 Law of contract (1872): Nature of contract, Classification; Offer and acceptance; Capacity of Parties; Free consent. UNIT-2 Law of contract (1872): Consideration; legality of object; Agreement declared void; Performance of contract; Remedies for breach of contract. UNIT-3 Special Contracts: Indemnity and Guarantee; Bailment and Pledge. Recommended Books: 1.Mercantile Law: N. D. Kapoor 2.Business Regulatory Framework: Garg, Sareen, Sharma, Chawla (KP) 3.Business Law: Avtar Singh 4.Company Law : Avtar Singh. 5.Mercantile Law : M. C. Kuchhal (VIKAS) 6.Business Law: L M Powel, S Kumar (Vrinda) 7. Business and Corporate Laws: V S Datey (Taxmann’s) UNIT-1 Introduction: Marketing concepts; selling vs. marketing; marketing mix; marketing environment; Importance of marketing. Market segmentation: Concept; Importance; Bases for market segmentation. UNIT-2 Product: Concept; Product planning and development; Product life cycle; Product line and product mix. Brand: Understanding a brand; Brand attributes. Packaging- Role and function. UNIT-3 Price: Methods of pricing; Factors influencing pricing decision; Pricing cues; Importance. Place: Functions of channel intermediaries; Types of distribution channels; Factors affecting choice of distribution channel; Retailing-Types of retail formats. Recommended Books: 1.Marketing Management: C. N. Sontaki ( Kalyani ) 2.Marketing Management: Ramaswamy – Namkumari 3.Marketing Management: Philip Kotler (PHI ) 4.Sales and Marketing Management: Candilf and still 5.Marketing Management: W. Stanton et. al. 6.Marketing Management: Dutta and Dutta ( Vrinda) 7.Marketing Management: S A Sherlekar (HPH) Contact Details : Ravenshaw University Ravenshaw University Campus, Cuttack, Odisha 753003 For detailed syllabus , here is the attachment; |
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