Bank Of America VRIO

Hi buddy here I am looking for Bank Of America VRIO Analysis, so will you plz let me know about the same here , as I am thinking to do invest in its share ?

[pawan]

Bank of America Corporation is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina.

VRIO Analysis is an analytical technique briliant for the evaluation of companys resources and thus the competitive advantage. VRIO is an acronym from the initials of the names of the evaluation dimensions: Value, Rareness, Imitability, Organization.

Bank of America

Parent Company


Bank of America Corporation

Category


Banking

Sector


Financial Institutions

Tagline/ Slogan


Bank of Opportunity

USP


Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

Bank of America STP

Segment


Enterprise and Individuals who are seeking financial help and advice

Target Group


Large enteprises and rich individual investors

Positioning


A bank which provides an opportunity to all its customers

Bank of America SWOT Analysis

Strengths


1.Bank of America has a strong brand name and good financial position
2.Bank of America is one of the largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation providedby Bank of America to its customers
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Weaknesses


1.Consumer credit controversies affected the brand image
2.Wikileaks controversy hurt the business operations of Bank of America

Opportunities


1.Expansion in other countries can be a huge opportunity for Bank of America
2.Diversifying portfolios for customers

3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs

Threats


1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks can reduce Bank of Americas market share

Competition

Competitors


1. BNP Paribas
2. Citibank
3. China Construction Bank
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7. Standard Chartered Bank
8. RBS (Royal Bank of Scotland)