#1
11th January 2017, 10:13 AM
| |||
| |||
Bangalore University Question Papers BCOM 3rd SEM
I need BCOM 3rd semester Advertising ,Sales Promotion And Salesmanship exam paper issued by Bangalore University?
|
#2
11th January 2017, 11:49 AM
| |||
| |||
Re: Bangalore University Question Papers BCOM 3rd SEM
I will get the Bangalore University, BCOM 3rd semester Advertising, Sales Promotion And Salesmanship exam paper. Here is the exam paper Advertising ,Sales Promotion And Salesmanship PAPER-III :ADVERTISING-II TIME:3 HRS MAX MARKS:90 SECTION-A Ans ANY TEN SUB ques..EACH SUB ques. CARRIES two MARKS(MARKS:10*2=20) 1 a)Mention 4 advantages of Tele Marketing. b)Give the meaning of press conference c)What is an ad-copy? d)What is advertising evaluation? e)Expand 'DAGMAR' f)Define media planning g)What is ethics in advertising h)What is copywriting? i)Give the meaning of advertising copy j)Mention the 4 functions of advertising agencies. k)Mention the difference forms of agency commission l)What is pre-testing communication? SECTION-B Ans ANY 5 ques. OF THE subsequent .EACH ques. CARRIES 5 MARKS (MARKS:5*5=25) 2.Briefly discuss the factors influencing the option of advertising media 3.Explain in brief the various methods of advertising valuation. 4Write a note on intellectual property rights. 5.Briefly discuss the importance of sales promotion. 6.Write a note on Marketing Research. 7.What are unethics in advertising ?Commet on it. 8.Discuss the merits and demerits of Mail Advertising 9.Briefly discuss the different forms of display advertising SCETION-C Ans ANY 3 ques. FROM THE subsequent .EACH ques. CARRIES 15 MARKS(MARKS:3*!5=45) 10.Discuss the creative process in Advertising 11.Explain the significance of Rural Marketing in India 12.Write a short notes on: a)Tele-marketing b)Post testing methods c)Direct marketing 13.Explain the role of advertising manager in the company 14.How Consumer Protection Act,plays prominent role against unethical immoral advertisrment? Address:- Bangalore University Mysore Road, Jnana Bharathi, Bengaluru, Karnataka 560056 Phone:- 080 2296 1000 |