Andhra University MBA Full Time Syllabus

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MBA Programme:

1st SEM
Perspectives of Management
Accounting for Management
Business Environment
Managerial Economics
Managerial Communication Skills
Organisational Behaviour
Quantitative Techniques for Management

2nd SEM
Marketing Management
Financial Management
Human Resource Management
Operations Management
Corporate Legal Framework
Computer Applications in Management
Research Methodology for Management
Andhra Univ MBA Syllabus
MBA-FT ELECTIVE PAPERS (DUEL SPECIALISTOIAN)
SEMESTER-III
GROUP-A FINANCIAL MANAGEMENT
FM 304 Financial Markets & Services
FM 305 Security Analysis & Portfolio Management
GROUP-B MARKETING MANAGEMENT
MM 304 Consumer Behaviour & Customer
Relationship Management
MM 305 Sales & Distribution Management
GROUP-C HUMAN RESOURCE MANAGEMENT
HRM 304 Industrial Relations
HRM 305 Compensation & Welfare Management
GROUP-D INTERNATIONAL BUSINESS
IB 304 International Marketing Management
IB 305 Export-Import Management & Documentation
SEMESTER-IV
GROUP-A FINANCIAL MANAGEMENT
FM 402 Financial Derivatives
FM 403 Strategic Financial Management
FM 404 International Financial Management
GROUP-B MARKETING MANAGEMENT
MM 402 Services Marketing
MM 403 Advertising and Brand Management
MM 404 Global Marketing
GROUP-C HUMAN RESOURCE MANAGEMENT
HRM 402 Performance Management & Counseling
HRM 403 Strategic Human Resources Management
HRM 404 International Human Resources Management
GROUP-D INTERNATIONAL BUSINESS
IB 402 International Business Laws
IB 403 International Trade Logistics
IB 404 WTO and India
MBA- Part Time COURSE STRUCTURE
wef 2009-10 Admitted Batch Intrl Extrl Total Hrs/ Crdits
SEM-1
FTRef
Week
1 CP 101 101 Perspectives of Management 30 70 100 4 4
2 CP 102 107 Quantitative Techniques for Management 30 70 100 4 4
3 CP 103 104 Managerial Economics 30 70 100 4 4
4 CP 104 103 Business Environment 30 70 100 4 4
5 CP 105 102 Accounting for Management 30 70 100 4 4
SEM-2
1 CP 201 105 Managerial Communication Skills 30 70 100 4 4
2 CP 202 106 Organisational Behaviour 30 70 100 4 4
3 CP 203 205 Corporate Legal Framework 30 70 100 4 4
4 CP 204 206 Computer Applications in Management 30+20 50 100 4 4
5 CP 205 207 Research Methodology for Management 30 70 100 4 4
SEM-3
1 CP 301 202 Financial Management 30 70 100 4 4
2 CP 302 201 Marketing Management 30 70 100 4 4
3 CP 303 203 Human Resource Management 30 70 100 4 4
4 CP 304 294 Operations Management 30 70 100 4 4
5 CP 305 303 International Business 30 70 100 4 4
SEM-4
1 CP 401 302 Operations Research 30 70 100 4 4
2 E-I/1 402 Paper-1 from First Elective 30 70 100 4 4
3 E-I/2 403 Paper-2 from First Elective 30 70 100 4 4
4 E-2/1 402 Paper-1 from Second Elective 30 70 100 4 4
5 E-2/2 403 Paper-2 from Second Elective 30 70 100 4 4
SEM-5
1 CP 501 301 Business Policy & Strategic Management 30 70 100 4 4
2 E-I/3 502 Paper-3 from First Elective 30 70 100 4 4
3 E-I/4 503 Paper-4 from First Elective 30 70 100 4 4
4 E-2/3 502 Paper-3 from Second Elective 30 70 100 4 4
5 E-2/4 503 Paper-4 from Second Elective 30 70 100 4 4
SEM-6
1 CP 601 401 Entrepreneurship & Small 30 70 100 4 4
Business Management
2 E-I/5 602 Paper-5 from First Elective 30 70 100 4 4
3 E-2/5 602 Paper-5 from Second Elective 30 70 100 4 4
Project Report 100 6
Comprehensive Viva Voce 100 4
GRAND TOTAL 3000
MBA-PT ELECTIVE PAPERS (DUEL SPECIALISTOIAN)
SEM-4 FT-Ref
GROUP-A FINANCIAL MANAGEMENT
FM 402 304 Financial Markets & Services
FM 403 305 Security Analysis & Portfolio Management
GROUP-B MARKETING MANAGEMENT
MM 402 304 Consumer Behaviour & Customer
Relationship Management
MM 403 305 Sales & Distribution Management
GROUP-C HUMAN RESOURCE MANAGEMENT
HRM 402 304 Industrial Relations
HRM 403 305 Compensation & Welfare Management
GROUP-D INTERNATIONAL BUSINESS
IB 402 304 International Marketing Management
IB 403 305 Export-Import Management & Documentation
SEM-5
GROUP-A FINANCIAL MANAGEMENT
FM 502 402 Financial Derivatives
FM 503 403 Strategic Financial Management
GROUP-B MARKETING MANAGEMENT
MM 502 402 Services Marketing
MM 503 403 Advertising and Brand Management
GROUP-C HUMAN RESOURCE MANAGEMENT
HRM 502 402 Performance Management & Counseling
HRM 503 403 Strategic Human Resources Management
GROUP-D INTERNATIONAL BUSINESS
IB 502 402 International Business Laws
IB 503 403 International Trade Logistics
SEM-6
GROUP-A FINANCIAL MANAGEMENT
FM 602 404 International Financial Management
GROUP-B MARKETING MANAGEMENT
MM 602 404 Global Marketing
GROUP-C HUMAN RESOURCE MANAGEMENT
HRM 602 404 International Human Resources Management
GROUP-D INTERNATIONAL BUSINESS
IB 602 404 WTO and India
MBA SEMESTER I
CP 101: PERSPECTIVES OF MANAGEMENT
Objective: to familiarize the students with the theory and practice of management .
Unit I: Management – Evolution of Management Thought -Principles of Management – Functions of
Management - Social Responsibility of Management.
Unit II: Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-
Planning Premises and Forecasting – process of Decision Making-Decision Tree Analysis.
Unit III: Organization – Principles of Organization – Formal and informal Organization – types of
Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of Control.
Unit – IV: Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and
Herzberg’s Theory.
Unit- V: Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality Management.
(Case Study is compulsory in all Units)
Suggested Books:
1. Louis A Allen, Management & Organisation, McGrawHill,New York
2. A.Pardhasardhy & R.Satya Raju: Management Text and Cases, Prentice Hall of India.
3. AS Lather, M Handa, Cases in Management, Wsdom, Delhi
4. Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill,ND
5. JS Chandan, Management: Theory & Practice, Vikas, New Delhi
6. RW Griffin, Management: Principles and Applications, Cengage,New Delhi
7. Prem Vrat,KK Ahuja & PK Jain, Management Cases, Vikas, New Delhi
8. Laura P Hartman, A Chatterjee, Perspectives in Business Ethics, TMH, ND
9. Earnest Dale, Great Organisers, McGraw Hill
10. Peter F Drucker, The Practice of Management, McGraw Hill
102: ACCOUNTING FOR MANAGEMENT
Objective: to develop an insight of postulates, principles and techniques of accounting and
utilization of financial and accounting information for planning, and decision-making
Unit-I : Accounting for Management –Nature and Scope – Management Process and
Accounting – Financial Accounting Vs Cost Accounting Vs Accounting for Management –
Role of Account in Modern Organization
Unit – II: Financial Accounting System – Generally Accepted Accounting Principles and
Accounting Standards Governing Financial Statements – Contents of Profit and Loss Account –
Balance Sheet (Theory only)
Unit- III: Elements of Cost–Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost –
Volume – Profit Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach –
Profit Planning.
Unit-IV: Cost Concepts for Decision making – Decision Making Process – Decision Situations-
Sales Volume Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product
Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision.
Unit- V: Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long
Term Budgets – Preparation of Sales Budgets – Purchase Budgets- Expenditure Budgets for
Material, Labour and Overheads – Construction of Cash Budget- Flexible Budget – Master
Budget – Management Control and Budgeting – Performance Budgeting and Zero Based
Budgeting. .
(Case Study is compulsory in all Units)
Suggested Books:
1. I. M. Pandey : Management Accounting Vikas Publishing House.ND
2. Needles, Financial Accounting, Cengage, New Delhi
3. Jawaharlal, Accounting for Management, Himalaya, Mumbai
4. Hilton,Ramesh & Jayadev, Managerial Accounting, TMH, New Delhi
5. B.Banerjee, Financial Policy & Management Accounting,PHI, New Delhi
6. P Periasamy, A Text Book of Cost & Management Accounting, Himalaya, Mumbai
7. Horngren, C.T., Introduction of Management Accounting,, Prentice Hall of India.
8. Khan and Jain, Management Accounting, Tata Mc Graw Hill , Delhi.
9. Blocher, Chen, Cokins and Lin, Cost Management, A Strategic Emphasis, TMH, ND
10. Porwal, LS, Accounting Theory, TMH, New Delhi
Objective: to familiarize the students with the business environment conditions prevailing in
India and international and understand its implications to business.
Unit-I Business Environment: Components and Significance – Socio Cultural, Economic, Legal,
Political, Technological and External Factors Influencing Business Environment, Dimensions of
International Business Environment and Challanges
Unit-II: Structure of Indian Economy ; Economic systems- Economic planning with special
reference to last three plans, public, private joint and cooperative sectors Multinational
Corporations, Impact of Multinational Corporations in Indian Economy.
Unit-III Industrial policies of the Govt., Policy resolutions of 1956 and 1991 and subsequent
changes, Monetary and Fiscal policies, Export and Import policies with reference to latest
policies.
Unit – IV: Public Sector and Small Industry in India, Past, Present and Future of Public Sector,
Performance, Problems, Priviatisation, disinvestment, SEZs – their role, Role of SSIs, Procedure
for establishing SSIs, Role of DICs, Problems of SSIs, Sickness in SSIs..
Unit – V: Stock Markets, SEBI, its rules and regulations, Stock Exchange, Functions of Stock
Exchanges, Primary and Secondary markets, Competition Act 2002 – Conmpetitiveness,
Foreign Exchange Management Act, Social Responsibilities and Ethics in Business.
(Case Study is compulsory in all Units)
Suggested Books:
1. Francis Cherunilamn – Business Environment (Text & Cases), himalaya Publishing House
Bangalore.
2. S.K. Misra & V.K. Puri Economic Environment of Business, himalaya Publishing House
Mumbai.
3. Suresh Bedi – Business Environment, Excel, New Delhi.
4. K. Aswathappa – Essentials of Business environment himalaya Publishing House Bangalore
5. Govt. of India – Latest Economic Survey.
6. latest, Handbook of Industrial policy and Statistics – 2009-2010
7. Competition Act
8. Foreign Exchange Management Act.
CP 104: MANAGERIAL ECONOMICS
Objective: to enable the students to understand economic concepts and theories and their application
in management decision-making.
Unit I- Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional
Theory, Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories;
Profit Maximization. Vs. Wealth Maximization.
Unit II- Demand Analysis : Demand-Meaning, Determinations Of Demand, Demand Function; Law
of Demand; Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity
of demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting
Methods for Existing and New Products, Criteria for Good Forecasting Method.
Unit III- Production Analysis: Production Function –Law of Variable Proportions, Isoquant and
Isocost Curves, Least Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-
Douglas Production Function and Constant Elasticity of Substitution - Production Function; Cost
concepts and Cost Oriented Pricing Methods.
Unit-IV Market Analysis: Price and Output Determination under Perfect Competition; Profit-
Meaning and Profit Theories-Profit Planning-Measurement.
Unit – V: Economic Optimization: Economic Problems and Optimization Techniques –
Unconstrained and Constrained Optimization; Unbounded Maxim – Optimization of Functions of
One Variable and Optimization with Multivariate Function;
(Case Study is compulsory in all Units)
Suggested Books:
1. Dean,Joel: Managerial Economics, PHI., New Delhi
2. DN Dwidvedi, Managerial Economics, Vikas, New Delhi
3. Trivedi M.L: Managerial Economics, Theory and Applications, TMH,ND
4. Mark Hirschey, Managerial Economics: An Integrative Approach, Cengage, New Delhi
5. Mehta, P.L: Managerial Economics, Text and Csaes, S.Chand & Co
6. Mittal A., . Managerial Economics, Text and Csaes, Wisdom, Delhi
7. Mithani, D.M: Managerial Economics, Theory and Applications, Himalaya Publishing.
8. Attmanad; Managerial Economics, Excel publications.
9. G.S.Gupa, Macro Economics: , Theory and Applications, Tata McGraw Hill.
10. Dwivedi, D.N. Macro Economics: Theory and Applications, Tata McGraw Hill
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