Andhra University Business Management

I want to do Masters Degree in Business Administration MBA (Retail Management) program in Andhra University so can you tell me the eligibility and the course structure of it?

[Rajkumar Agarwal]

The Department of Commerce and Management Studies, Andhra University offers Masters Degree in Business Administration MBA (Retail Management) program.

MBA (Retail Management)

The duration of course is 2 years comprising of 4 semesters.

First semester comprises seven foundation courses in management.

Second semester and Third semester focuses on various managerial functions of retailing business.

12 week internship in retail corporations.

Total number of seats is 24.

Eligibility-

Candidates seeking admission into the course need to get qualified in ICET.

The admissions will be made through centralized online counseling organized by AP Council for Higher Education

Course Structure -

Semester Course Title

Semester I

101 Management & Organizational Behavior
102 Business Economics
103 Indian Retailing Environment
104 Quantitative Methods in Retailing
105 Business Laws & Taxation
106 Business Communications
107 Accounting for Retailing Organizations

Semester II

201 Marketing of Services
202 Supply Chain Management
203 Marketing Information & Research
204 Sales Force Management
205 Retail Shoppers Behavior
206 Electronic Retailing
207 Financial Management in Retailing
Observational Study Report ( 3weeks)
Viva Voce

Semester III

301 Retail Buying & Merchandise Management
302 Marketing Communications - Advertising Management
303 Strategic Retail Marketing
304 Sales Promotion, Public Relations & Event Management
305 Interactive Marketing
306 Customer Relationship Management
307 Inventory Management

Semester IV

Add on Courses Business Ethics & Social Responsibility
(non credit) Retail Brand Management
Foreign Language/Hindi
Internship (12 weeks)
Project Report
Viva - Voce

Contact-

Department of Commerce and Management Studies,
Colleges of Arts & Commerce,
Andhra University,
Visakhapatnam - 530 003,
Andhra Pradesh, India.