2012 Management

Andhra University MBA Syllabus

Introduction
Andhra University was instituted in Andhra Pradesh in the year 1926. The University is also having Student Services and Welfare Centers in the campus. Andhra University pioneered in offering Masters Degree in Business Administration (MBA) in India way back in 1957 visualising the emerging needs of Business and Industry for management professionals.

Andhra University Mba Syllabus
MBA Ist Semester:
Sr.No. Code Name of Subject L P U
1. MBA 111 Management Concepts & Organisational Behaviour 4 0 4
2. MBA 112 Business Communication 4 0 4
3. MBA 113 Marketing Management 4 0 4
4. MBA 114 Mathematical Statistics for Management Decision 4 0 4
5. MBA 115 Accounting for Managers 4 0 4
6. MBA 116 Computer Application in Management 4 0 4

MBA IInd Semester
Sr.No. Code Name of Subject L P U
1 MBA 221 Human Resource Management 4 0 4
2 MBA 222 Financial Management 4 0 4
3 MBA 223 Production Management 4 0 4
4 MBA 224 Business Research Methodology 4 0 4
5 MBA 225 Management Information System 4 0 4
6 MBA 226 Operation Research 4 0 4
7 MBA 227 Managerial Economics 4 0 4

MBA IIIrd Semester
Sr.No. Code Name of Subject L P U
1 MBA 331 International Business Management 4 0 4
2 MBA 332 Business Environment 4 0 4
Marketing 4 0 4
3 MBAMM333 Advertising Mgmt 4 0 4
4 MBAMM334 Consumer Behavior 4 0 4
5 MBAMM335 Brand Management
Human Resource 4 0 4
3 MBAHR335 Industrial & Management Relations 4 0 4
4 MBAHR336 Training & Development 4 0 4
5 MBAHR337 Labours Legislation
Finance 4 0 4

3 MBAFM337 Project Appraisal Planning & Control 4 0 4
4 MBAFM338 Management of Financial Institutions 4 0 4
5 MBAFM339 Income Tax 4 0 4

MBA IV Semester
Sr.No. Code Name of Subject L P U
1 MBA 441 Business Law 4 0 4
2 MBA 442 Entrepreneurship Development 4 0 4
Marketing 4 0 4
3 MBAMM443 Marketing of Services 4 0 4
4 MBAMM444 International Marketing 4 0 4
5 MBAMM445 Sales and Distribution Mgt
Human Resource 4 0 4
3 MBAHR445 Compensation Management 4 0 4
4 MBAHR446 Manpower Planning 4 0 4
5 MBAHR447 Performance Management 4 0 4
4 0 4
4 0 4
Finance 4 0 4
3 MBAFM448 Security Analysis & Investment Management 4 0 4
4 MBAFM449 International Financial Management 4 0 4
5 MBAFM450 Derivatives 4 0 4

Bachelor of Business Administration
BBA – Ist Semester
Sr.No. Code Name of Subject L P U
1 BBA 111 Principles of Management 4 0 4
2 BBA 121 Basic Accounting 4 0 4
3 BBA 131 Business Environment 4 0 4
4 BBA 141 Business Communication 4 0 4
5 BBA 151 English Language 4 0 4

BBA – IInd Semester
Sr.No. Code Name of Subject L P U
1 BBA 112 Cost Accounting 4 0 4
2 BBA 122 Fundamentals of Computers 4 0 4
3 BBA 132 Production Planning & Control 4 0 4
4 BBA 142 Organizational Behavior 4 0 4
5 BBA 152 Business Economics 4 0 4

BBA – IIIrd Semester
Sr.No. Code Name of Subject L P U
1 BBA 211 Management Accounting 4 0 4
2 BBA 221 Managing People at Work 4 0 4
3 BBA 231 Business Statistic 4 0 4
4 BBA 241 Business Ethics 4 0 4
5 BBA 251 Strategic Management 4 0 4

BBA – IVth Semester
Sr.No. Code Name of Subject L P U
1 BBA 212 Marketing Management 4 0 4
2 BBA 222 Human Resource Management 4 0 4
3 BBA 232 Financial Management 4 0 4
4 BBA 242 Management Information System 4 0 4
5 BBA 252 Total Quality Management 4 0 4
Industrial Training

BBA – Vth Semester
Sr. No. Code Name of Subject L P U
1 BBA 311 Business Research Methodology 4 0 4
2 BBA 321 ECommerce 4 0 4
3 BBA 331 Entrepreneurship Development 4 0 4
4 BBA 341 International Business 4 0 4
5 BBA 351 Project Report

BBA – VIth Semester
Sr.No. Code Name of Subject L P U
1 BBA 312 Business Law 4 0 4
2 BBA 322 Sales and distribution management 4 0 4
3 BBA 332 Organizational Structure & Development 4 0 4
4 BBA 342 System Analysis & Design 4 0 4
Comprehensive Viva

Address
Andhra University (AU)
Waltair
Visakhapatnam
Andhra Pradesh
India
Pin Code: 530003
Telephone: +91-891-2844000
Fax: +91-891-2755324, 2525611